29.10.2025
Central Chidlom Reimagined : A Timeless Icon Reborn
What an incredible evening it was! I had the chance to attend the grand reopening of Central Chidlom, and it truly exceeded all expectations. As someone who has long admired this legendary department store, being there to witness its stunning transformation into “The Store of Bangkok” was both nostalgic and deeply inspiring.
The redesign is extraordinary elegant yet modern, rooted in Thai heritage while embracing the future of luxury retail. From the glowing kinetic façade to the immersive brand experiences inside, everything felt curated with purpose and passion. I especially loved the new Shoes Avenue, the AI-powered personal shopping service, and the seamless Skywalk connection to the BTS, which now makes arriving even more iconic.
And yes,I captured it all!
You can experience the launch through my eyes on YouTube:
🎥 Watch here
This reopening isn’t just about a facelift it’s a statement. A symbol of how tradition and innovation can coexist beautifully in a space that continues to define the heart of Bangkok’s shopping scene.
Massive congratulations to the Central team for this remarkable milestone. I’m so proud to have been part of this moment. The future of Thai luxury retail is bright and it begins right here.
with love,
Jules
SHARE
MORE BLOG&NEWS
Elevating Everyday Luxury with KOHLER Performance ShoweringBy Jules.DoubleV
I recently had the pleasure of attending KOHLER’s latest campaign launch, Performance Showering, and it was more than just a product showcase. It was a thoughtful experience that resonated with the values we embrace at Double V Group: refined living, intelligent design, and sensory well-being. This campaign reimagines the act of showering as a daily […]
29.10.2025
Thailand’s Soft Power Vision Meets Global Design Icons: A Night to Remember
I’m still in awe after attending “The New Rules of Soft Power” a visionary event organized by the Thai government that brought together some of the world’s most influential creatives across architecture, culinary arts, and performance. But the highlight of the evening for me was undoubtedly seeing Viviana Muscettola, Director at Zaha Hadid Architects, live […]
29.10.2025
Jules Soontornvinate Featured in Palette of Materials Pavilion at Architect’26
Jinathnichaa “Jules” Soontornvinate, Founder and CEO of Double V Group, was among 40 selected designers featured in the Palette of Materials Pavilion at Architect’26, a special exhibition showcasing innovative material explorations and emerging design perspectives from Thailand’s creative community.
16.6.2026
Curated Home with Santas Home @Central Embassy
I’m incredibly honored to be part of this collaboration with Santas Home Thailand for the second year in a row. Every time we work together, I’m reminded why I love this brand so much the constant evolution, the curated lifestyle, and the timeless pieces that make a house truly feel like home. For this campaign, […]
29.10.2025
