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Jinathnichaa “Jules” Soontornvinate, Founder and CEO of Double V Group, joined a panel discussion at Architect’26, sharing insights on the intersection of interior design, social media, and emerging design trends in today’s digital landscape.

Jinathnichaa “Jules” Soontornvinate, Founder and CEO of Double V Group, was among 40 selected designers featured in the Palette of Materials Pavilion at Architect’26, a special exhibition showcasing innovative material explorations and emerging design perspectives from Thailand’s creative community.

Double V Group is proud to announce that Jinathnichaa “Jules” Soontornvinate, Founder and CEO of Double V Group, has been selected as a jury member for the Architecture & Interior Design category at the MODCO Thesis Contest 2026, supporting and celebrating the next generation of creative talent in Thailand.

Invited as the sole representative from Thailand, Jules Soontornvinate joined the Global Summit of Women 2026 in Istanbul to share insights on entrepreneurship, leadership, and scaling organizations without losing their creative soul.

Jinathnichaa “Jules” Soontornvinate, Founder and CEO of Double V Group, joined a panel discussion at Architect’26, sharing insights on the intersection of interior design, social media, and emerging design trends in today’s digital landscape.

I recently had the pleasure of attending KOHLER’s latest campaign launch, Performance Showering, and it was more than just a product showcase. It was a thoughtful experience that resonated with the values we embrace at Double V Group: refined living, intelligent design, and sensory well-being. This campaign reimagines the act of showering as a daily […]

I’m incredibly honored to be part of this collaboration with Santas Home Thailand for the second year in a row. Every time we work together, I’m reminded why I love this brand so much the constant evolution, the curated lifestyle, and the timeless pieces that make a house truly feel like home. For this campaign, […]

I had the chance to experience STYLE Bangkok 2025 at Queen Sirikit National Convention Centerand I left absolutely inspired! As someone deeply passionate about design, craftsmanship, and storytelling through interiors, this event was more than just an exhibition. It was a celebration of Thai creativity, sustainable innovation, and world-class design thinking.And yes I got to […]

I’m still feeling the energy from last night at Motif Living, Central Embassy. The champagne kept flowing, and every corner of the space was alive with creativity as Tom Dixon brought his unique vision to Bangkok. Meeting Tom under those lights was a dream come true. He has been my design hero for years, and […]

I was truly honored to be invited by Schneider Electric to join the grand launch event of Unica X, a cutting-edge premium switch and socket series designed to elevate modern living. Even more exciting—I had the opportunity to take the stage alongside the incredibly talented architect and designer, Khun Nor of WARchitect, whose work I’ve […]

I’m still in awe after attending “The New Rules of Soft Power” a visionary event organized by the Thai government that brought together some of the world’s most influential creatives across architecture, culinary arts, and performance. But the highlight of the evening for me was undoubtedly seeing Viviana Muscettola, Director at Zaha Hadid Architects, live […]

Last week, I had the wonderful opportunity to attend the grand opening of V-ZUG’s first studio in Thailand and I must say, it was an inspiring experience from start to finish. As someone who values design, precision, and innovation, walking through the beautifully curated space felt like stepping into the future of modern living. V-ZUG […]

What an incredible evening it was! I had the chance to attend the grand reopening of Central Chidlom, and it truly exceeded all expectations.

Double V Group is proud to announce that Ms. Jinathnichaa Soontornvinate, Founder of Double V Group, has been invited to serve as a Special Guest Judge for the RE : MAT – MATLAB Materials Design Contest 2025, organized by MATLAB, a leading materials and design resource center. The competition challenges undergraduate students and recent graduates […]