Located in the heart of Thonglor Road, Bangkok, the Asira Flagship Store represents a bold transformation in retail design. Asira, a Thai fashion brand renowned for its innovative use of denim fabric, crafts unique, fashion-forward pieces for women that redefine traditional jeans. This flagship store’s design embodies the brand’s creativity and modern vision, creating a seamless and engaging shopping experience.
The redesign project started by reimagining the flow of the space. The store’s standout feature is its custom-designed staircase, prominently located at the front to serve as a visual anchor. This strategic placement draws customers into the second-floor collections, creating a natural journey through the space.
To maintain a cohesive aesthetic, terrazzo was chosen as the primary material for the floors, walls, staircase, and displays. The light grey terrazzo, accented with white stones, provides a sophisticated backdrop that allows Asira’s vibrant denim pieces to stand out. This unified material choice enhances the flow and creates a harmonious, modern retail environment.
Customer convenience was a priority in the layout. Dual changing rooms on each floor ensure a smooth shopping experience, while the strategically placed “Wow Display” showcases standout pieces and encourages engagement. This thoughtful feature invites customers to try on the collections, enhancing the likelihood of purchase.
The cashier counter, positioned behind the staircase, adheres to feng shui principles, symbolizing financial stability and growth. It seamlessly integrates with an under-staircase display, maximizing the store’s compact space while maintaining functionality and visual appeal.
Asira’s attention to detail extends throughout the store. Chains are used as design accents, layering the walls and suspending clothing from the ceiling. These elements add an industrial yet elegant touch, drawing the eye upward and complementing the verticality of the space. Each detail reinforces the store’s modern and stylish aesthetic, making every corner of the flagship an Instagram-worthy moment.
A Bold New Chapter for Asira
This flagship store is a testament to Asira’s innovative spirit and dedication to creating a unique shopping experience. The transformation of the former pizza shop into a modern fashion haven reflects the brand’s ethos: bold, seamless, and stylish.
The Asira Flagship Store isn’t just a place to shop. It’s a celebration of modern retail design, where functionality meets creativity. We are proud to have played a role in bringing this vision to life, delivering a space that resonates with Asira’s brand identity and customer base.
