JULES’ JOURNEY

A SOUL SHAPED BY STILLNESS

Born into a respected Thai family, Jules was raised in a world where beauty and meaning intertwined. Her mother, Parichart Soontornvinate, practiced Transcendental Meditation, instilling in Jules a sense of stillness and inner clarity from a young age. This foundation shaped her perspective on life and creativity, teaching her to lead with intuition and purpose.

Although her roots began in Chiang Mai, her path would take her far beyond. After completing high school in Tennessee, she returned to Bangkok to pursue Interior Design at Raffles International College. There, she graduated with the Most Deserving Award, the highest honor recognizing both talent and dedication.

A STUDIO CALLED HOME

In 2014, Jules founded a boutique studio called Double V Space. What began as a small interior design studio fueled by passion and precision quickly evolved into Double V Group, a multidisciplinary design and build firm that redefined modern luxury living.

Her signature design approach, known as Inside-Out Design, focuses on the experience of the people living in the space before shaping its architectural form. For Jules, every home is more than just a structure. It’s a story, a feeling, a legacy. She designs with the belief that the first thing you should notice isn’t the furniture or finishes, it’s how the space makes you feel.

FROM DESIGNER TO DEVELOPER

By 2025, Jules had already become a trusted name among high-profile clients. Yet the demand for her vision grew beyond interiors. Clients began asking her to not just design homes, but to build them from the ground up.

This marked the beginning of Komfortni Asset, her luxury real estate development company. With projects in Bangkok’s most desirable neighborhoods and tranquil villas in Khao Yai, she began to create developments where architecture, lifestyle, and investment came together with grace and strategy.

Each project is a seamless integration of aesthetics and asset value. Jules doesn’t just build homes. She builds long-term legacies.

A CLIENT LIST AS REFINED AS HER DESIGNS

Jules’ clientele includes a discerning network of celebrities, entrepreneurs, hotel owners, brand founders, chefs, and artists. They are united by one thing, a deep appreciation for design that speaks to identity and individuality.

Whether it’s a penthouse in the city, a mountaintop villa, or a retail flagship, every project carries Jules' quiet confidence and signature elegance.

BUILDING BEAUTY WITH PURPOSE

Jules believes that real craftsmanship happens when every part of the process is connected. That’s why she built her own factory with advanced machinery and a team of expert craftsmen specializing in wood, stone, metal, and glass.

With a capacity of over 20,000 square meters per year, her team handles every detail in-house, from millwork and custom cabinetry to stainless steel detailing and smart integration. This control allows her to deliver the exceptional quality that her clients expect and deserve.

A VOICE IN DESIGN, A FACE IN MEDIA

Jules is more than a designer. She’s a storyteller, educator, and creator. Through her YouTube channel Jules.DoubleV, she shares the journey behind the projects, offers insights on luxury living, and interviews design leaders who inspire her.

Her work has been featured in publications like Architectural Digest, Prestige, Design Anthology, and Haute Residence. She has delivered a TEDx talk and was recognized as one of Tatler Gen.T’s emerging leaders in design.

Every piece of content she shares reflects her belief that design is not just a profession, it’s a way of living with intention, clarity, and authenticity.

A PHILOSOPHY FOR THE FUTURE

To Jules, luxury is not defined by price or appearance. It’s defined by how a space makes you feel, how well it serves your life, and how long it stays meaningful.

“Beauty must not only be admired, but lived, owned, and passed on across generations.”
This philosophy is evident in every project she leads, every piece of furniture her team crafts, and every home she develops.

A PERSONAL INVITATION

If you are someone who values meaningful design, timeless craftsmanship, and homes that reflect your legacy, Jules invites you to take the next step. Whether you're building from scratch, seeking a bespoke residence, or looking for a team that truly listens to your vision, this is a journey worth sharing.