Tatler Asia

Beyond Aesthetics: How Jinanthnichaa Soontornvinate Redefined Full-Service Interior Design

Jinathnichaa Soontornvinate, also known as Jules, is the founder and CEO of Double V Group, a luxury design powerhouse based in Bangkok. Renowned for its integrated approach to interior architecture, bespoke furniture, and curated art living, Double V Group under Jules’s leadership has evolved from a boutique studio into a multi-brand platform that redefines the intersection of design and lifestyle.

If one was to make a list of Thailand’s most strikingly chic and fashionable interior designers, the name Nattha “Jules” Soontornvinate would surely place somewhere near the top. A seasoned professional with a sharp eye and discerning taste, her design portfolio includes The Chiang Mai Old Hotel, Kaijin Chef Table in Nichada Thani, the Alanis Clinic at Gaysorn Village, and Asira’s flagship store, which was awarded ‘Best Retail Interior’ at the 2020 Asia Pacific Property Awards.

Jinathnichaa Soontornvinate, Aka 'Dream Maker', Reveals Her Philosophy To Thrive As An Interior Designer